As co-founder and CEO of Pura Vida, Sage has helped Fair Trade coffee – coffee purchased at a price that is fair to farmers – become a regular at U.S. breakfast tables and cafes. At the same time, he has helped better the lives of people in coffee-growing regions. In this talk, Sage discusses how Pura Vida uses every aspect of its products, processes, and profits for social good. He also outlines how the company works to improve the health, educational opportunities, and psychological outlooks of children and families in coffee-growing countries. Sage talks more broadly, as well, about how a new generation of socially minded organizations is producing meaningful, sustainable, and lasting improvements to our world.